Canada's strength lies in its rich diversity and new citizens. This rapidly growing demographic is not just shaping our communities; they are driving economic growth, enriching our cultural fabric, and presenting opportunities for brands, businesses, and institutions.
Monday April 27, 2026 @ 2pm
The Globe and Mail Centre, 351 King St E Suite 1700, Toronto
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THE OPPORTUNITY: ENGAGING CANADA'S EVOLVING LANDSCAPE
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In partnership with The Globe and Mail, WPP is proud to present Canada's New Voices, a must-attend thought-leadership event designed to bridge the gap between intent and impact.
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How do brands, institutions, and leaders genuinely connect with, deeply understand, and effectively serve Canada's rapidly growing New Canadian demographic?Â
DATA-DRIVEN INSIGHTS FOR AUTHENTIC CONNECTION
Canada's New Voices is WPP Canada's flagship thought-leadership event, engineered to provide you with the answers. At this event we will unveil exclusive findings from four groundbreaking, comprehensive research reports, commissioned specifically to decode the complexities and illuminate the opportunities within Canada. These reports offer an evident-based practical roadmap for:
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Building Genuine Relationships: Understand the pathways to trust and loyalty.
Tailoring Effective Communication: Learn how to speak directly to the diverse needs and values of New Canadians.
Unlocking New Growth Opportunities: Discover untapped market segments and innovative ways to serve them.Â
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WHAT YOU WILL GAIN
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Deep Understanding: Uncover nuanced cultural insights, consumption patterns, and aspirations that drive decisions within New Canadian communities.
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Actionable Strategies: Learn proven methodologies for inclusive marketing, product development, service design, and talent acquisition.
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Competitive Edge: Position your organization at the forefront of understanding and connecting with Canada's future consumers, employees, and community leaders.
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Authentic Engagement Frameworks: Move beyond tokenism to build sustainable, meaningful connections based on mutual respect and understanding.
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Networking Opportunities: Connect with fellow industry leaders, policy-makers, and innovators committed to Canada's diverse future.
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WHO SHOULD ATTEND
Marketing & Brand Leaders: Develop winning strategies for diverse audiences.
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C-Suite Executives & Business Owners: Drive growth and innovation by understanding key demographic shifts.
Government & Public Sector Leaders: Craft inclusive policies and services that resonate with all Canadians.
HR & Diversity, Equity, and Inclusion (DEI) Professionals: Enhance workplace diversity and foster an inclusive culture.
Business Development & Strategy Teams: Identify new market segments and strategic partnerships.
Anyone committed to genuinely understanding and serving Canada's evolving demographic.